​

Understanding Logout.Studio​

​

​

Logout is like Shopify for travel, adventure, and wellness experience businesses, creators and influencers. However, unlike Shopify, Logout is designed for Instagram and WhatsApp commerce instead of website commerce. Users can create experiences on a dashboard and the software then automatically plugs with their business Instagram and WhatsApp to launch sales chatbots that convert inquiry DMs into qualified leads and bookings.

Simultaneously, our zero-code software automates key processes like lead management, payment collection, shooting mails, revenue tracking, and customer service. Additionally, Logout offers an ecosystem of services such as "buy now, pay later", insurance etc. to enhance the customer experience.

This complete automation suite and connected ecosystem makes it super easy for small teams and individual creators to launch, manage and grow their travel and experience brands.

​

​

​

"Ready to take your travel, adventure, or yoga business to the next level? With Logout.Studio, you can transform your operations in just 10 minutes. Our easy, no-code platform integrates directly with Instagram and WhatsApp, turning every DM into a booking with our powerful AI chatbot that converts customer inquiries into leads around the clock.

Let your brand shine with our bio link feature that automatically updates your inventory, making it simple for customers to browse and book. Plus, our 3-tap booking widget ensures a quick and smooth checkout, getting your customers booked at lightning speed. From managing leads and bookings to handling payments and follow-ups, Logout.Studio does it all from one intuitive dashboard. You can even enhance your services with add-ons like insurance, 'Buy Now, Pay Later,' and Google Things To Do.

Join the ranks of 100+ successful businesses like Jumpin Heights, Skyhigh, and Plan the Unplanned who have streamlined their operations and skyrocketed their growth with Logout.Studio. Start selling, managing, and growing your business today—easily and effectively!"

​

​

Product :

Logout.Studio is Shopify for travel, adventure and experience businesses.

It is a zero-code, B2B e-commerce SaaS for these businesses that helps them sell, manage and grow their experience brand.

Problem :

These new age entrepreneurs are unlike typical travel agents, they are creators, social media influencers and often drop from high paying jobs to start a company out of passion. But they work with small teams of 5-15 people with a fractured tech that kills efficiency, lack business infra kills their sustained growth and overall their brand experience is broken, they often end up paying ~20% to OTAs eating up their profits.

They don't just lack tech, they also need connected ecosystem that can help them get access to the tie ups like insurance, credits, BNPL etc

They need a tailored and affordable technology and ecosystem infrastructure, existing solutions don't work.

Features :

Instagram & WhatsApp AI Chatbot

The AI Chatbot automatically responds to customer inquiries on Instagram and WhatsApp, converting DMs into leads and bookings 24/7. It ensures you never miss an opportunity, even when you’re not online.

Instagram Auto Commenter & Bio Link Creator

The Auto Commenter engages with users by automatically replying to comments on your Instagram posts. The Bio Link Creator functions like Linktree, allowing you to display all your services in one clickable link, making it easy for customers to browse and book.

Lead Automation CRM

Our Lead Automation CRM tracks and manages all your customer leads in one place, automating follow-ups and reminders to ensure you stay connected with potential clients and maximize conversions.

Booking Engine

The Booking Engine streamlines the reservation process with a tailored checkout system, coupon management, and easy-to-use booking tools, making it simple for customers to book and pay.

Revenue Management CRM

The Revenue Management CRM helps you monitor and manage all your income streams, track financial performance, and optimize pricing and promotions to boost profitability.

Customer Management CRM

Our Customer Management CRM organizes all your customer data, interactions, and preferences in one place, helping you build strong relationships and improve customer satisfaction.

Ecosystem of Apps as Plugins

Logout.Studio offers an ecosystem of apps and plugins that integrate with multiple service providers, such as "Buy Now, Pay Later" (BNPL) and insurance providers, allowing you to offer additional services to your customers and enhance their experience.

​

​

Understanding Core Value Proposition

Core Value Prop :
Convert Instagram and WhatsApp DMs into qualified leads, automatically, while you are away!
​

We currently have 80+ paying customers, talking to 20+ customers we realised :

We conducted surveys and focussed interviews and found out following :

Q. Why did you choose us over our competition?
A. Existing solutions like Shopify or Wordpress dont work for them as they are not tailored for travel and websites dont have tractions. Logout directly plugs into their Instagram and WhatsApp

Q. Why do you keep doing business with us?
A. We keep launching features regularly that helps them grow sustainably. they get all the features under one single dashboard that helsp them manage the teams.

Q. What words would you use to describe our company?
A. It's another team member, Growth Engine, Growth Tool, Manager, Time Saver

Core understanding about the customers :

These businesses receive 100s of DMs everyday on Instagram and WhatsApp whenever they run ads or post about their upcoming workshops/events/trips. Their small team is incapacitated to qualify the leads and convert them into sales.

Logout's super power is the AI chatbots that plug into Instagram and WhatsApp to convert DMs into qualified leads and assign them to sales reps, this couples it our tailored checkout process to quickly collect payments and the CRM automates the task of lead, booking and customer management. This converts their social media as a direct sales conversion channels.

Core Customer Benefits
1. Our chatbot qualifies the leads and helps them sort who to call first
2. We make them look professional
3. We help them save time to manage bookings and leads that keeps them focussed
4. They grow when they start to use us

​

Understanding the Users

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeeper selling the product, churned users, users using competitors products. In case of B2B products identify the decision makers, the influencer, blocker and the end user)

LOGOUT has 80+ paid users as of now and based on the understanding of the users :

1. Decision Maker- Founder / Owner
   
2. Influencer- Social Media and Sales Team basically whoever runs ads and handles leads
   
3. Blocker- Third party website freelancers, internal tech team etc
   
4. End user- Sales and Operations Team

​

For current users, LOGOUT is a need product and not a want product becasue we help them answer 100s of DMs and capture them as leads on the CRM thats picked by the sales reps to sell more. The sales reps have their commissions attached to the sales they do.

​

Understanding your ICP

User Interviews 😀

​

1. Srujana, Founder of Hyderabad Adventure Club

​

Srujana founded Hyderabad Adventure Club to offer unique adventure experiences to her community. As the business grew, she realized that manually managing leads and bookings was becoming increasingly inefficient and error-prone. Wanting to capture every potential customer and streamline the booking process, she chose Logout to automate these operations.

For Srujana, the primary goal with Logout is to minimize human intervention and maximize bookings. By automating lead locking and booking acceptance, Logout allows her to focus on expanding the business without worrying about missing any opportunities. Srujana values Logout for its ability to keep operations hassle-free, and she spends most of her time on the bookings tab, ensuring everything runs smoothly. She sees Logout as a long-term partner in her business growth journey, committed to using the platform to help her streamline processes and scale effectively.

2. Ashwin, Travelonama

​

Ashwin, the founder of Travelonama, sought a solution that could help him scale his business efficiently by leveraging automation and data-driven decisions. He chose Logout for its robust itinerary creation capabilities and backend automation, particularly for managing leads and bookings. These features have significantly reduced the time and effort required to handle backend operations.

Ashwin's ultimate goal with Logout is to scale Travelonama by optimizing his processes and making informed decisions based on accurate data. He values the platform for its unmatched capabilities in the travel management market, recognizing that no other tool offers the same level of automation and scalability. For Ashwin, Logout is not just a software tool; it’s a critical partner that empowers him to grow his business efficiently and effectively.

3. Elton, Vagabond

​

Elton, the founder of Vagabond, experienced several operational challenges before adopting Logout. Managing various aspects of the business across multiple platforms was time-consuming and fragmented. After implementing Logout, Elton noticed immediate improvements in data collection and onboarding processes, which have become much more straightforward and efficient. With everything now centralized on a single dashboard, Elton finds himself with the freedom to focus more on business growth.

He frequently uses the bookings tab to manage essential tasks like refunds, daily collections, and pending collections, finding the system intuitive and user-friendly. Elton is so satisfied with Logout's capabilities and support, particularly for payment gateways and technical issues, that he describes his experience as "very comfortable." Looking ahead, Elton aims to leverage the platform's CRM tools more robustly once they are further developed, as he currently manages leads in Excel. His goal is to continue streamlining operations with Logout, ensuring his business runs smoothly across all channels.

4. Amit, Tripper Trails

​

Amit, the founder of Tripper Trails, saw a clear need for a tool that could handle large volumes of bookings and track all business activities in one place. Before Logout, Amit's team struggled with managing operations and needed a tech team to maintain various systems. With Logout, they've been able to handle more bookings without increasing their team size, thanks to the platform's ability to centralize operations and analytics.

The most frequented pages for Amit and his team are the home page, where they can view batches and events, and the analytics section, which provides insights into leads and bookings. Amit values Logout for the convenience and hassle-free experience it offers, allowing him to focus on growing Tripper Trails without worrying about technical complexities. His goal with Logout is to leverage market growth and continuously evolve their offerings to stay ahead of competitors, with plans to expand internationally using Logout's platform as a foundation.

​

​

ICP values and traits :
1. Tech savvy but can’t code & afford modern tech
2. Invests a lot on Instagram & WhatsApp
3. Frugal + small teams + bootstrapped + brand sensitive
4. Can’t easily trust new people with payments and data
5. Growth focussed and want to see results before investing

ICP perception about SaaS Category :
1. Good to have not must have,
2. Can manage on excel Data will leak
3. So many options out there but who will integrate
4. Why should I pay the subscription + commission? Don’t see as an investment but an expense

​

Here are the key patterns and insights from our ICP values, traits, and user stories:

1. Tech-Savvy but Resource-Limited : Our ICPs are tech-savvy but lack coding skills and have tight budgets, making them cautious about adopting new software unless it’s user-friendly and affordable.
2. Heavy Reliance on Social Media : They invest heavily in Instagram and WhatsApp for marketing and customer engagement, highlighting the need for tools that integrate seamlessly with these platforms.
3. Cost-Conscious and Frugal : Operating with small, bootstrapped teams, they view SaaS solutions as optional and need clear ROI to justify the expense, seeing them more as a cost than an investment.
4. Trust and Security Concerns : They are wary of sharing sensitive data and payments with new platforms, fearing data leaks, which means emphasizing data security is crucial.
5. Growth-Oriented: These businesses focus on growth and need to see immediate, tangible results from any tool they adopt to justify the investment.
6. Skepticism about SaaS: Many believe they can manage with basic tools like Excel and question the need to pay for subscriptions and commissions, indicating a need to clearly communicate the value and efficiency gains of using Logout.Studio.

Their Pain Points and Problems :​

​

Understand Market and Competition

​

Factors	Competitor 1	Competitor 2	Competitor 4
	​	​	​
What is the core problem being solved by them?	Vacation Labs (India)	Exly (India)	Hello GTX
What are the products/features/services being offered?	Website Builder Booking Engine Inventory Management	Bio Link Builder Booking Engine Online Classes Video Save	Travel Leads CRM Website Services
Who are the users?	Travel & Adventure Companies giving packages	Influencers, Creators, Workshops, Classes, Webinars	Tours and Travels Agencies
GTM Strategy	Instagram Ads Google Ads	Instagram Ads Google Ads Conferences, Seminars	Instagram Ads Google Ads
What channels do they use?	Google Ads Meta Ads	Meta Ads Google Ads SEO	Google Ads and SEO
What pricing model do they operate on?	Subscription	Subscription + Commission	Subscription
How have they raised funding?	Infoedge	Y Combinator	NA
Brand Positioning	Your travel website. Fully loaded. Within a week.	TheCreator/ Coaches/ Professionals/ Entrepreneurs Super App that maximizes profits.	Best Travel CRM Agency for travel operators
UX Evaluation	Not User friendly but thought through features, bulky grumpy but detailed. works like Tally	Modern and thought through features that solve the problem	User needs to update the details manually
What is your product’s Right to Win?	LOGOUT is website independent, we can plug into VL websites as well	Its designed for Instagram bio links but traction is on the DMs where LOGOUT fuctions	User will have to fill in the data, LOGOUT auto populates via automation
What can you learn from them?	Detailing and Feature Understanding	Modern Design and Pin pointed approach	Dont learn please

Competitor Analysis​

​​

Market Research ​

​

Market Overview and Analysis :

1. Travel Market in India:
   The travel market constitutes 7% of India's GDP. The Total Leisure Market, which includes leisure travel, wellness, and experiences, is estimated at $150 billion.
2. Experiences Market (Leisure + Activities + Workshops) : The Experiences Market, a subset of the Leisure Market that focuses on activities and workshops, is valued at $28 billion. This market includes various operators, such as tours and travel businesses, wellness influencers, adventure sports providers, and workshop organizers.
3. Total Estimated Operators: The number of operators in this market, including tours and travels, wellness influencers, adventure companies, and workshop organizers, is approximately 1.8 million.

​

​

Market Size Calculations​

​

Market Segmentation by ICP and Geography

To further refine our market analysis, we break down the TAM, SAM, and SOM by the contribution of different ICPs and their geographical distribution:

​

Key Insights :

• TAM Analysis : The Total Addressable Market (TAM) of ~$2.7 billion represents the full revenue potential if all operators in India adopted our platform at an average revenue per user (ARPU) of $1500 annually.
• SAM Analysis : The Serviceable Available Market (SAM) of ~$486 million considers a realistic penetration rate of 18%, reflecting the portion of the TAM that aligns well with our ICPs and is reachable given market conditions and resources.
• SOM Analysis : The Serviceable Obtainable Market (SOM) focuses on acquiring 10,000 users with an ARPU of INR 10,000 monthly, aiming for INR 120 Crore ARR, which is approximately $14.4 million USD. This represents the near-term achievable market share in India.

Tailwinds

1. Growing Market for Experiences : The experiences market in India is expanding, currently valued at $28 billion. This trend is driven by increasing consumer demand for unique and personalized travel and wellness experiences.
2. Shift to Digital and Social Media : More businesses are using Instagram and WhatsApp for customer engagement. Logout.Studio aligns with this trend by integrating these platforms, simplifying operations for new-age entrepreneurs.
3. Rise in Entrepreneurship : More professionals are leaving traditional jobs to start travel, adventure, and wellness businesses. Logout.Studio provides the tailored, affordable tech they need to grow.
4. Favorable Economic Conditions : With a growing middle class and rising disposable incomes, there’s increased spending on travel and leisure, creating more opportunities for Logout.Studio.

Headwinds

1. Seasonality : Travel and adventure businesses face seasonal demand fluctuations, impacting revenue stability. We’re mitigating this by expanding into yoga and wellness to provide more consistent income streams.
2. Resistance to Technology : Some businesses may resist adopting new tech. Our no-code, user-friendly platform and strong customer support help ease this transition.

Why the Timing is Now :

Experiences market India is growing at 29% CAGR
Online travel sales has shot upto 33% post covid which was just 12% pre covid

Selecting ICPs For Acquisition :
​

Basis above parameters, we will go with ICP 2 and ICP 3.

​

1. ICP 2 : Custom Travel, Leisure and Backpacking companies, weekend getaways
2. ICP 3 : Yoga and Wellness Companies, fitness trainers, influencers, retreats

​

Designing Acquisition Channel

​

​

Basis the framework we will experiment with 3 primary channels and an additional secondary channel :

1. Cold Calls - Primary
2. Referral Program - Primary
3. Content Loop - Primary
4. Organic - Secondary

​

Detailing Acquisition Channel

Primary Channel 1 : COLD CALLING ​

​

Metric to track :

No. of outbound calls vs No. of demos per week.
The idea is not to sell but to get them to a book a demo

Reason For Selection :

This is the channel that has been very fruitful for us given the small scale of our product.
Its cheap, fast and very feedback driven and builds a lot of trust when we talk to them.

Identifying who to cold call?

Our software fits best for two major ICPs with the largest market share and then

• Travel and Adventure Entrepreneurs : Small business owners who run travel companies offering activities like bungee jumping, skydiving, scuba diving, trekking, and other adventure experiences.
• Yoga and Wellness Instructors : Independent yoga and wellness trainers or small studios looking to expand their business online and automate their processes.
• Boutique Travel Agencies : Agencies that focus on niche travel experiences and are active on Instagram

Identifying the channels to gather leads on Cost, Efforts and Scale framework :

​

​

For the current stage we will taking up 3 primary channels :

1. Instagram Recommendations
2. Referrals from clients
3. Google & ChatGPT searches for cold calls

​

Sample list of 30 leads from a Yoga ICP​

​

​

We have used following framework to qualify leads

1. No. of Instagram followers predict team size and revenue potential
2. If they have a website, shows intent of doing business
3. Do they also have Google Businesses Profile.

Cold Calling Script​

Hi Sir / Ma’am,
This is Mohit from Logout Studios. Is this the right time to speak?

If NO,
Please let me know when I can get back to you ?

If YES,

Mission Statement: We are building latest technology infrastructure to help yoga businesses like yours to sell, manage and grow!

Hook: I noticed your impressive Instagram presence and the growing number of clients you’re attracting. What if you could automate customer enrollments and manage your clients effortlessly, saving you hours every week?

Real-Time Example: Recently, we worked with a yoga studio similar to yours [Bodhi School Of Yoga]. They automated their class bookings and client management, which not only cut their admin time by 50% but also enhanced their client experience significantly.

Call to Action: I’d love to know more about your problems and show you how our solution can simplify your operations and help you focus more on your classes. Can we schedule a quick 30-minute demo this week with our Growth expert?
Thanks for your time. I'll send you the mail/WhatsApp with a meeting link.

Funnel Strategy​

1. Lead Generation:

• Target Number of Leads : Start with a list of 100 potential leads each week based on the target audience.

2. Initial Contact :

• Target Calls per Day : Aim to make 10-15 "meaningful conversations" per day.
• Script Adherence : Follow the script closely to ensure consistency in messaging.

3. Qualification:

• Qualifying Leads : Identify which businesses express a need for your solution and show interest during the call.
• Target Conversion Rate : Aim for a 10-15% conversion rate from cold call to scheduled demo 1-2 demos per day.

4. Demo Presentation :

• Demo Scheduling : Schedule a 30 minute demo to showcase Logout.Studio’s features.
• Target Conversion Rate : Aim for a 30-40% conversion rate from demo to trial (1-3 trials per day).

5. Follow-Up :

• Follow-Up Strategy : Send a follow-up email after the demo, thanking them for their time and reiterating the benefits.
• Nurture Leads : Continue engaging with potential customers who didn’t convert immediately through emails or a second call.

6. Closing :

• Target Conversion Rate : Aim to convert 20-30% of trial users into paying customers (2-3 new customers per week).

Scoping Needs for More Depth

Research and Personalization
Research each business thoroughly before calling to tailor the pitch to their specific needs. Understanding their pain points and current setup will make the call more relevant and engaging.

Feedback Loop
Establish a feedback loop to refine the cold-calling approach based on what works and what doesn’t. Regularly update the script and strategy to address common objections and improve conversion rates.
Team Training
Provide regular training sessions for the cold-calling team to ensure they understand the product deeply and can effectively communicate its benefits. Role-playing and mock calls can help prepare for different scenarios.
CRM Integration
Use a CRM tool to track leads, calls, demos, and follow-ups, ensuring a systematic approach to manage the funnel and measure performance.

​

Primary Channel 2 : CONTENT LOOP

Channels where the ICPs spend a lot of time

We already have an advantage of 80+ customers using our product, so we will take up 2 channels for experiment :

1. Client's Instagram profile
2. Client's website
   

Strategy : Clubbing touch points across our client's Instagram & Website to content loop inspired by how Razorpay makes it happen for any of it's client's website during payments : powered by

​

Step1 - Sees Competitor's BioLink with url : logout.world ...
https://www.instagram.com/karnataka_hikes/

Step 2 : Lands on a listing page, again powered by logout.studio

​

Clicks on PDF : downloads one like this, checkout Logout's branding on the bottom most

​Netravati Trek and Kodige Waterfalls from Bangalore-muddie-trails.pdf

Clicks on Book, lands on their website and clicks Book Now where Logout's checkout process integrates

Website :

​

Booking Widget Pops Up when Book Button is clicked : Again powered by logout.studio

​

​

Primary Channel 3 : PARTNER PROGRAM

​

Goal and Purpose :​

The purpose of the Partner Program is to leverage our power users as brand advocates to drive new user acquisition while rewarding them for their referrals. At the Product-Market Fit (PMF) stage, it’s crucial to expand our user base rapidly and cost-effectively. By engaging power users who already see value in Logout.Studio, we can tap into their networks to attract similar businesses, accelerating our growth

How It Aligns with Our Acquisition Strategy :​​

At the PMF stage, the focus is on scaling and growing the user base by acquiring customers who align with our ideal customer profile (ICP). Power users, who are already deeply engaged and benefiting from our platform, are perfectly positioned to recommend Logout.Studio to other businesses. This strategy aligns with our acquisition goals by:

1. Cost-Effective Growth : Utilizing existing users to refer new customers reduces customer acquisition costs (CAC) compared to traditional paid marketing channels.
2. High-Quality Leads : Referrals from power users are likely to be highly relevant and more inclined to convert, as they trust the recommendation from a peer with similar business needs.
3. Increased Retention : Referred users are often more loyal and have a higher lifetime value (LTV) because they begin their journey with a positive endorsement.

Partner Program Strategy

• Criteria : Power users are those who frequently use the platform and have subsequently paid 3 months subscription Examples : Businesses like Jumpin Heights, Skyhigh, and Plan the Unplanned, which have significantly integrated our tools into their daily operations and have shown enthusiasm in using Logout.Studio.

​

• Dashboard Access : Provide power users with access to a dedicated referral dashboard where they can track their referrals, see their earnings, and monitor their progress toward milestones.
• Regular Updates : Send monthly updates highlighting their achievements, upcoming rewards, and tips for making more referrals.

​

​

Implementation & Outcome :

​

Power users made live for MVP : 2 users, Travelmite and Skyhigh last week

Leads Generated : 3
Conversions : 1 (ARPU : INR 7K/month)

​